Marketing Statistics Report 2022

As it did with just about everything else, the COVID-19 pandemic had a serious effect when it comes to how the average company connected with consumers via marketing campaigns. Many businesses across the world closed or cut back hours while others fundamentally changed the way they operated, to say nothing of the millions of people who became infected with the virus, which continues to cause upheaval across the globe.

Venngage’s interviews with hundreds of marketing professionals around the world showed that the majority adapted their visual content strategies because of the pandemic, and HubSpot’s customer data shows that 2020 was a serious struggle for many companies when it comes to connecting with consumers.